2015 Frutarom in the Global Flavor and Fragrance Market: Strategic Direction, Marketing Tactics, Technological Know-How
A strategic assessment of Firmenich, one of the world’s leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs.
The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.
Contains 23 pages and 5 tables
The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.
Contains 23 pages and 5 tables
SECTION I: EXECUTIVE SUMMARY
A 4 - 9 page synopsis of key sections.
SECTION II: OWNERSHIP
Background of parent companies, private owners, and shareholder information.
SECTION III: BUSINESS EVOLUTION
History of the company’s formation, which is important to understanding the corporate culture, management mentality, and future strategies.
Business evolution milestone charts.
SECTION IV: ORGANIZATION AND MANAGEMENT
Most recent acquisitions, divestitures, and organizational changes.
Current organizational structure.
Background of senior managers.
SECTION V: MAJOR FACILITIES AND EMPLOYEES
Production, compounding, creative, and R&D facilities by country.
Workforce size.
SECTION VI:PRODUCT PORTFOLIO AND TECHNOLOGICAL KNOW - HOW
Major products and services, including fragrances (fine, technical), flavors, aroma - chemicals (high - volume standard products, high - volume specialties, low - volume specialties), essential oils, and others.
Know - how in chemical technology, biotechnology, aromacology and related fields.
SECTION VII: MARKETING CAPABILITIES
Sales force size by country.
Major sale office locations.
Marketing tactics.
SECTION VIII: FINANCIAL ANALYSIS
Sales estimates by product category and geographic region.
Five - year sales and operating profit performance.
SECTION IX: STRENGTHS AND WEAKNESSES
Organizational
Technological
Marketing
Financial
SECTION X: STRATEGIC DIRECTION
Business goals and strategies, including internal expansion, acquisitions, and divestitures.
A 4 - 9 page synopsis of key sections.
SECTION II: OWNERSHIP
Background of parent companies, private owners, and shareholder information.
SECTION III: BUSINESS EVOLUTION
History of the company’s formation, which is important to understanding the corporate culture, management mentality, and future strategies.
Business evolution milestone charts.
SECTION IV: ORGANIZATION AND MANAGEMENT
Most recent acquisitions, divestitures, and organizational changes.
Current organizational structure.
Background of senior managers.
SECTION V: MAJOR FACILITIES AND EMPLOYEES
Production, compounding, creative, and R&D facilities by country.
Workforce size.
SECTION VI:PRODUCT PORTFOLIO AND TECHNOLOGICAL KNOW - HOW
Major products and services, including fragrances (fine, technical), flavors, aroma - chemicals (high - volume standard products, high - volume specialties, low - volume specialties), essential oils, and others.
Know - how in chemical technology, biotechnology, aromacology and related fields.
SECTION VII: MARKETING CAPABILITIES
Sales force size by country.
Major sale office locations.
Marketing tactics.
SECTION VIII: FINANCIAL ANALYSIS
Sales estimates by product category and geographic region.
Five - year sales and operating profit performance.
SECTION IX: STRENGTHS AND WEAKNESSES
Organizational
Technological
Marketing
Financial
SECTION X: STRATEGIC DIRECTION
Business goals and strategies, including internal expansion, acquisitions, and divestitures.
