Baby Personal Care in Scandinavia
Summary
Baby Personal Care in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Baby Personal Care in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). The diapers segment covers baby diapers, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
- The Scandinavian baby personal care market recorded revenues of $449.5 million in 2025, representing a compound annual growth rate (CAGR) of 3.6% between 2020 and 2025.
- Market consumption volume increased at a CAGR of 2.2% between 2020 and 2025, reaching 47.6 million units in 2025.
- In 2025, Sweden accounted for 49.4% value share in the Scandinavian baby personal care market, followed by Denmark at 25.8%, and Norway at 24.8%.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the baby personal care market in Scandinavia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Scandinavia
- Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia baby personal care market with five year forecasts
- What was the size of the Scandinavia baby personal care market by value in 2025?
- What will be the size of the Scandinavia baby personal care market in 2030?
- What factors are affecting the strength of competition in the Scandinavia baby personal care market?
- How has the market performed over the last five years?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the Scandinavian baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Scandinavian baby personal care market?
8 COMPANY PROFILES
8.1. Essity AB
8.2. The Procter & Gamble Co
8.3. Kenvue Inc
8.4. Kimberly-Clark Corp
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the Scandinavian baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Scandinavian baby personal care market?
8 COMPANY PROFILES
8.1. Essity AB
8.2. The Procter & Gamble Co
8.3. Kenvue Inc
8.4. Kimberly-Clark Corp
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Scandinavia baby personal care market value: $ million, 2020-25
Table 2: Scandinavia baby personal care market volume: million units, 2020-25
Table 3: Scandinavia baby personal care market category segmentation: % share, by value, 2020-25
Table 4: Scandinavia baby personal care market category segmentation: $ million, 2020-25
Table 5: Scandinavia baby personal care market geography segmentation: $ million, 2025
Table 6: Scandinavia baby personal care market distribution: % share, by value, 2025
Table 7: Scandinavia baby personal care market value forecast: $ million, 2025-30
Table 8: Scandinavia baby personal care market volume forecast: million units, 2025-30
Table 9: Scandinavia baby personal care market share: % share, by value, 2025
Table 10: Essity AB: Key Facts
Table 11: Essity AB: Annual Financial Ratios
Table 12: Essity AB: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Kenvue Inc: Key Facts
Table 18: Kenvue Inc: Annual Financial Ratios
Table 19: Kenvue Inc: Key Employees
Table 20: Kimberly-Clark Corp: Key Facts
Table 21: Kimberly-Clark Corp: Annual Financial Ratios
Table 22: Kimberly-Clark Corp: Key Employees
Table 23: Scandinavia Exchange Rate, 2020-25
Table 1: Scandinavia baby personal care market value: $ million, 2020-25
Table 2: Scandinavia baby personal care market volume: million units, 2020-25
Table 3: Scandinavia baby personal care market category segmentation: % share, by value, 2020-25
Table 4: Scandinavia baby personal care market category segmentation: $ million, 2020-25
Table 5: Scandinavia baby personal care market geography segmentation: $ million, 2025
Table 6: Scandinavia baby personal care market distribution: % share, by value, 2025
Table 7: Scandinavia baby personal care market value forecast: $ million, 2025-30
Table 8: Scandinavia baby personal care market volume forecast: million units, 2025-30
Table 9: Scandinavia baby personal care market share: % share, by value, 2025
Table 10: Essity AB: Key Facts
Table 11: Essity AB: Annual Financial Ratios
Table 12: Essity AB: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Kenvue Inc: Key Facts
Table 18: Kenvue Inc: Annual Financial Ratios
Table 19: Kenvue Inc: Key Employees
Table 20: Kimberly-Clark Corp: Key Facts
Table 21: Kimberly-Clark Corp: Annual Financial Ratios
Table 22: Kimberly-Clark Corp: Key Employees
Table 23: Scandinavia Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Scandinavia baby personal care market value: $ million, 2020-25
Figure 2: Scandinavia baby personal care market volume: million units, 2020-25
Figure 3: Scandinavia baby personal care market category segmentation: $ million, 2020-25
Figure 4: Scandinavia baby personal care market geography segmentation: % share, by value, 2025
Figure 5: Scandinavia baby personal care market distribution: % share, by value, 2025
Figure 6: Scandinavia baby personal care market value forecast: $ million, 2025-30
Figure 7: Scandinavia baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in Scandinavia, 2025
Figure 9: Drivers of buyer power in the baby personal care market in Scandinavia, 2025
Figure 10: Drivers of supplier power in the baby personal care market in Scandinavia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Scandinavia, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Scandinavia, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in Scandinavia, 2025
Figure 14: Scandinavia baby personal care market share: % share, by value, 2025
Figure 1: Scandinavia baby personal care market value: $ million, 2020-25
Figure 2: Scandinavia baby personal care market volume: million units, 2020-25
Figure 3: Scandinavia baby personal care market category segmentation: $ million, 2020-25
Figure 4: Scandinavia baby personal care market geography segmentation: % share, by value, 2025
Figure 5: Scandinavia baby personal care market distribution: % share, by value, 2025
Figure 6: Scandinavia baby personal care market value forecast: $ million, 2025-30
Figure 7: Scandinavia baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in Scandinavia, 2025
Figure 9: Drivers of buyer power in the baby personal care market in Scandinavia, 2025
Figure 10: Drivers of supplier power in the baby personal care market in Scandinavia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Scandinavia, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Scandinavia, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in Scandinavia, 2025
Figure 14: Scandinavia baby personal care market share: % share, by value, 2025
