Baby Personal Care in North America
Summary
Baby Personal Care in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Baby Personal Care in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). The diapers segment covers baby diapers, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
- The North American baby personal care market recorded revenues of $15.7 billion in 2025, representing a compound annual growth rate (CAGR) of 5.6% between 2020 and 2025.
- Market consumption volume increased at a CAGR of 2.9% between 2020 and 2025, reaching 1.7 billion units in 2025.
- In 2025, the US accounted for 72.4% value share in the North American baby personal care market, followed by Mexico at 23.1% and Canada at 4.6%.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in North America
- Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America baby personal care market with five year forecasts by both value and volume
- What was the size of the North America baby personal care market by value in 2025?
- What will be the size of the North America baby personal care market in 2030?
- What factors are affecting the strength of competition in the North America baby personal care market?
- How has the market performed over the last five years?
- What are the main segments that make up North America's baby personal care market?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the North American baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the North American baby personal care market?
7.6. What have been the most significant developments in the North American baby personal care market in 2025?
8 COMPANY PROFILES
8.1. Kimberly-Clark Corp
8.2. The Procter & Gamble Co
8.3. Ontex Group NV
8.4. Kenvue Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the North American baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the North American baby personal care market?
7.6. What have been the most significant developments in the North American baby personal care market in 2025?
8 COMPANY PROFILES
8.1. Kimberly-Clark Corp
8.2. The Procter & Gamble Co
8.3. Ontex Group NV
8.4. Kenvue Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: North America baby personal care market value: $ million, 2020-25
Table 2: North America baby personal care market volume: million units, 2020-25
Table 3: North America baby personal care market category segmentation: % share, by value, 2020-25
Table 4: North America baby personal care market category segmentation: $ million, 2020-25
Table 5: North America baby personal care market geography segmentation: $ million, 2025
Table 6: North America baby personal care market distribution: % share, by value, 2025
Table 7: North America baby personal care market value forecast: $ million, 2025-30
Table 8: North America baby personal care market volume forecast: million units, 2025-30
Table 9: North America baby personal care market share: % share, by value, 2025
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Ontex Group NV: Key Facts
Table 18: Ontex Group NV: Annual Financial Ratios
Table 19: Ontex Group NV: Key Employees
Table 20: Kenvue Inc: Key Facts
Table 21: Kenvue Inc: Annual Financial Ratios
Table 22: Kenvue Inc: Key Employees
Table 23: North America Exchange Rate, 2020-25
Table 1: North America baby personal care market value: $ million, 2020-25
Table 2: North America baby personal care market volume: million units, 2020-25
Table 3: North America baby personal care market category segmentation: % share, by value, 2020-25
Table 4: North America baby personal care market category segmentation: $ million, 2020-25
Table 5: North America baby personal care market geography segmentation: $ million, 2025
Table 6: North America baby personal care market distribution: % share, by value, 2025
Table 7: North America baby personal care market value forecast: $ million, 2025-30
Table 8: North America baby personal care market volume forecast: million units, 2025-30
Table 9: North America baby personal care market share: % share, by value, 2025
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Ontex Group NV: Key Facts
Table 18: Ontex Group NV: Annual Financial Ratios
Table 19: Ontex Group NV: Key Employees
Table 20: Kenvue Inc: Key Facts
Table 21: Kenvue Inc: Annual Financial Ratios
Table 22: Kenvue Inc: Key Employees
Table 23: North America Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: North America baby personal care market value: $ million, 2020-25
Figure 2: North America baby personal care market volume: million units, 2020-25
Figure 3: North America baby personal care market category segmentation: $ million, 2020-25
Figure 4: North America baby personal care market geography segmentation: % share, by value, 2025
Figure 5: North America baby personal care market distribution: % share, by value, 2025
Figure 6: North America baby personal care market value forecast: $ million, 2025-30
Figure 7: North America baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in North America, 2025
Figure 9: Drivers of buyer power in the baby personal care market in North America, 2025
Figure 10: Drivers of supplier power in the baby personal care market in North America, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in North America, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in North America, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in North America, 2025
Figure 14: North America baby personal care market share: % share, by value, 2025
Figure 1: North America baby personal care market value: $ million, 2020-25
Figure 2: North America baby personal care market volume: million units, 2020-25
Figure 3: North America baby personal care market category segmentation: $ million, 2020-25
Figure 4: North America baby personal care market geography segmentation: % share, by value, 2025
Figure 5: North America baby personal care market distribution: % share, by value, 2025
Figure 6: North America baby personal care market value forecast: $ million, 2025-30
Figure 7: North America baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in North America, 2025
Figure 9: Drivers of buyer power in the baby personal care market in North America, 2025
Figure 10: Drivers of supplier power in the baby personal care market in North America, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in North America, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in North America, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in North America, 2025
Figure 14: North America baby personal care market share: % share, by value, 2025
