Baby and Child-Specific Products in Kenya

June 2023 | 22 pages | ID: BA22A33D3B3EN
Euromonitor International Ltd

Abstracts

Inflationary pressures and placing downwards pressure on baby and child-specific products. This is majorly owing to lower consumer spending powder, whereby consumers are seeking multifunctional products which can be used for babies and children as well as other family members, therefore being more economical purchases – as opposed to specific products for babies and children per se.

Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby and Child-specific Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures place downwards pressure on baby and child-specific products
PZ Cussons steps up its expansion in Kenya, in line with the burgeoning birth rates
Baby wipes is the best performer, thanks to convenience offered to busy parents
PROSPECTS AND OPPORTUNITIES
Population growth and rising disposable incomes are anticipated to support category expansion
Stiff regulatory environment suppresses potential growth of baby products
Johnson & Johnson ceases talc-based powder sales amid cancer allegation scandal
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources