Broadcasting and Cable TV in the United States

Date: July 7, 2016
Pages: 41
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BB9EEB9187FEN
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Broadcasting and Cable TV in the United States
Summary

Broadcasting and Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States broadcasting and cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Synopsis

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting and cable tv market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting and cable tv market in the United States

Leading company profiles reveal details of key broadcasting and cable tv market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States broadcasting and cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Reasons To Buy

What was the size of the United States broadcasting and cable tv market by value in 2015?

What will be the size of the United States broadcasting and cable tv market in 2020?

What factors are affecting the strength of competition in the United States broadcasting and cable tv market?

How has the market performed over the last five years?

What are the main segments that make up the United States' broadcasting and cable tv market?Key Highlights
  • The broadcasting and cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2015 annual average exchange rates.
  • The US broadcasting and cable TV market had total revenues of $178.8bn in 2015, representing a compound annual growth rate (CAGR) of 2.8% between 2011 and 2015.
  • The US is easily the largest global market for broadcasting and cable TV and much of this is due to the investment in content and popularity of this content abroad. Growth is driven by both advertising and subscriptions growth, with advertising in particular remaining very strong despite the trends which are moving advertising revenues into digital spheres.
  • The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.2% for the five-year period 2015 - 2020, which is expected to drive the market to a value of $189.6bn by the end of 2020.
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Comcast Corporation
Time Warner Inc.
Viacom, Inc.
The Walt Disney Company
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

LIST OF TABLES

Table 1: United States broadcasting and cable tv market value: $ billion, 2011-15
Table 2: United States broadcasting and cable tv market category segmentation: $ billion, 2015
Table 3: United States broadcasting and cable tv market geography segmentation: $ billion, 2015
Table 4: United States broadcasting and cable tv market value forecast: $ billion, 2015-20
Table 5: Comcast Corporation: key facts
Table 6: Comcast Corporation: key financials ($)
Table 7: Comcast Corporation: key financial ratios
Table 8: Time Warner Inc.: key facts
Table 9: Time Warner Inc.: key financials ($)
Table 10: Time Warner Inc.: key financial ratios
Table 11: Viacom, Inc.: key facts
Table 12: Viacom, Inc.: key financials ($)
Table 13: Viacom, Inc.: key financial ratios
Table 14: The Walt Disney Company: key facts
Table 15: The Walt Disney Company: key financials ($)
Table 16: The Walt Disney Company: key financial ratios
Table 17: United States size of population (million), 2011-15
Table 18: United States gdp (constant 2005 prices, $ billion), 2011-15
Table 19: United States gdp (current prices, $ billion), 2011-15
Table 20: United States inflation, 2011-15
Table 21: United States consumer price index (absolute), 2011-15
Table 22: United States exchange rate, 2011-15

LIST OF FIGURES

Figure 1: United States broadcasting and cable tv market value: $ billion, 2011-15
Figure 2: United States broadcasting and cable tv market category segmentation: % share, by value, 2015
Figure 3: United States broadcasting and cable tv market geography segmentation: % share, by value, 2015
Figure 4: United States broadcasting and cable tv market value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the broadcasting and cable tv market in the United States, 2015
Figure 6: Drivers of buyer power in the broadcasting and cable tv market in the United States, 2015
Figure 7: Drivers of supplier power in the broadcasting and cable tv market in the United States, 2015
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting and cable tv market in the United States, 2015
Figure 9: Factors influencing the threat of substitutes in the broadcasting and cable tv market in the United States, 2015
Figure 10: Drivers of degree of rivalry in the broadcasting and cable tv market in the United States, 2015
Figure 11: Comcast Corporation: revenues and profitability
Figure 12: Comcast Corporation: assets and liabilities
Figure 13: Time Warner Inc.: revenues and profitability
Figure 14: Time Warner Inc.: assets and liabilities
Figure 15: Viacom, Inc.: revenues and profitability
Figure 16: Viacom, Inc.: assets and liabilities
Figure 17: The Walt Disney Company: revenues and profitability
Figure 18: The Walt Disney Company: assets and liabilities
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