United States Toys Market, By Product Type (Outdoor and Sports Toys, Dolls, Vehicles Toys, Plush Toys, Others (Action Figures, Construction Toys, Games & Puzzles, etc.)), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others (Stationery Stores, Gift Shops, Kiosks, etc.) By Region, By Leading States, Competition, Forecast & Opportunities, 2027

March 2022 | 75 pages | ID: U1212113B803EN
TechSci Research

Abstracts

The United States toys market stood at USD22.50 billion in 2021 and is anticipated to grow at a CAGR of 4.13% in the forecast years to reach around USD28 billion by 2027. Improvement in expenditure capacity of consumers, high demand for toys among children, and availability of toys on online platforms are the primary factors driving the growth of the United States toys market in the next five years.

Market players are investing in developing interactive games and using innovative packaging techniques to lure children's attention. Development of toys differing from each other based on the age of children and mental capacity and interests is expected to bolster the sales of toys in the country. Also, the market players' adoption of attractive marketing strategies by using social media platforms and influencers to improve the brand’s visibility is expected to be a significant driving factor for the United States toys market.

However, the rising popularity of online gaming among each age group is expected to restrain the market growth in the forecast period.

The United States toys market is segmented into product type, distribution channel, region, leading states, and company. Based on distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, online, and others. The others is further segmented into stationery stores, gift shops, and kiosks. Supermarkets/hypermarkets dominated the market in 2021 by holding a significant market share of 32.96% and are expected to maintain dominance throughout the forecast period. Ease of shopping and lucrative discounts on the purchase of different toys attract consumers to buy toys from supermarkets/hypermarkets. Also, the presence of a large number of toys under a single roof belonging to other brands makes it easier for consumers to make the right purchasing decision.

The Lego Group, Hasbro, Inc., Mattel, Inc., Spin Master, Inc., Funko, Inc., Jakks Pacific, Inc., VTech Holdings, and Tomy Company, Ltd., U.S. TOY Co., Inc., Manhattan Group LLC, are among the leading companies in the United States toys market.

Years considered for this report:

• Historical Years: 2017-2020
• Base Year: 2021
• Estimated Year: 2022
• Forecast Period: 2023–2027

Objective of the Study:

• To analyze the historical growth in the market size of United States toys market from 2017 to 2021.
• To estimate and forecast the market size of United States toys market from 2022 to 2027 and growth rate until 2027.
• To classify and forecast United States toys market based on product type, distribution channel, region, leading states, and company.
• To identify dominant region or segment in the United States toys market.
• To identify drivers and challenges for United States toys market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States toys market.
• To identify and analyze the profile of leading players operating in United States toys market.
• To identify key sustainable strategies adopted by market players in United States toys market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of United States toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Toy manufacturing companies
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums, and alliances related to toys market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, the United States toys market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Toys Market, By Product Type:
• Outdoor and Sports Toys
• Dolls
• Vehicles Toys
• Plush
• Others (Action Figures, Construction Toys, Games & Puzzles, etc.)
• United States Toys Market, By Distribution channel:
• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others (Stationary Stores, Gift Shops, Kiosks, etc.)
• United States Toys Market, By Region:
• South
• West
• Mid-West
• North-East
• United States Toys Market, By Leading States:
• California
• Texas
• New York
• Illinois
• Florida
• Ohio
• Pennsylvania
• New Jersey
• Georgia
• North Carolina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. PRODUCT OVERVIEW

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. IMPACT OF COVID-19 ON UNITED STATES TOYS MARKET

5. VOICE OF CUSTOMERS

5.1. Brand Awareness
5.2. Sources of Information
5.3. Preferred Mode of Buying
5.4. Factors Influencing Purchase Decision

6. UNITED STATES TOYS MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Product Type (Outdoor and Sports Toys, Dolls, Vehicles Toys, Plush Toys, Others {Action Figures, Construction Toys, Games & Puzzles, etc.})
  6.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others (Stationery Stores, Gift Shops, Kiosks, etc.)
  6.2.3. By Region
  6.2.4. By Leading States
  6.2.5. By Company (2021)
6.3. Market Map (Type, Region)

7. UNITED STATES OUTDOOR AND SPORTS TOYS MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Category
  7.2.2. By Distribution Channel

8. UNITED STATES DOLLS MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By Category
  8.2.2. By Distribution Channel

9. UNITED STATES VEHICLES TOYS MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By Category
  9.2.2. By Distribution Channel

10. UNITED STATES PLUSH TOYS MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By Category
  10.2.2. By Distribution Channel

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS AND DEVELOPMENTS

13. THE UNITED STATES ECONOMIC PROFILE

14. COMPETITIVE LANDSCAPE

14.1. The Lego Group
14.2. Hasbro, Inc.
14.3. Mattel, Inc.,
14.4. Spin Master, Inc.
14.5. Funko, Inc.
14.6. Jakks Pacific, Inc.
14.7. VTech Holdings
14.8. Tomy Company, Ltd,
14.9. Manhattan Group, LLC
14.10. U.S. TOY Co., Inc.

15. STRATEGIC RECOMMENDATIONS

List Of Figures

LIST OF FIGURES

Figure 1: United States Toys Market Size, By Value (USD Billion), 2017-2027F
Figure 2: United States Toys Market Share, By Product Type, By Value, 2017-2027F
Figure 3: United States Toys Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 4: United States Toys Market Share, By Region, By Value, 2017 & 2027F
Figure 5: United States Toys Market Share, By Leading States, By Value, 2017 & 2027F
Figure 6: United States Toys Market Share, By Company, 2021
Figure 7: United States Toys Market Map, By Product Type, Market Size (USD Billion) & Growth Rate (%), 2021
Figure 8: United States Toys Market Map, By Category, Market Size (USD Billion) & Growth Rate (%), 2021
Figure 9: United States Toys Market Map, By Distribution Channel, Market Size (USD Billion) & Growth Rate (%), 2021
Figure 10: United States Outdoor and Sports Toys Market Size, By Value (USD Billion), 2017-2027F
Figure 11: United States Outdoor and Sports Toys Market Share, By Category, By Value, 2017-2027F
Figure 12: United States Outdoor and Sports Toys Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 13: United States Dolls Market Size, By Value (USD Billion), 2017-2027F
Figure 14: United States Dolls Market Share, By Category, By Value, 2017-2027F
Figure 15: United States Dolls Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 16: United States Vehicles Toys Market Size, By Value (USD Billion), 2017-2027F
Figure 17: United States Vehicles Toys Market Share, By Category, By Value, 2017-2027F
Figure 18: United States Vehicles Toys Market Share, By Distribution Channel, By Value, 2017-2027F
Figure 19: United States Plush Toys Market Size, By Value (USD Billion), 2017-2027F
Figure 20: United States Plush Toys Market Share, By Category, By Value, 2017-2027F
Figure 21: United States Plush Toys Market Share, By Distribution Channel, By Value, 2017-2027F