Toys "R" Us (Shanghai) Inc in Toys and Games (China)

June 2017 | 3 pages | ID: T7E2C6D2851EN
Euromonitor International Ltd

Abstracts

Toys “R” Us will follow the strategy of exploring consumption power in second and third tier cities by opening more new retail outlets. According to a company source, Toys “R” Us owned over 100 stores in 2016 nationwide and plans to keep expanding and bring its number of outlets to 200 within three years, with the company’s sales being boosted by the government’s two-child policy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Toys 'R' Us (Shanghai) Inc: Key Facts
  Summary 2 Toys 'R' Us (Shanghai) Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Toys 'R' Us (Shanghai) Inc: Private Label Portfolio
Competitive Positioning
  Summary 4 Toys 'R' Us (Shanghai) Inc: Competitive Position 2016