Toys 'R' Us (Shanghai) Inc in Toys and Games (China)
As the leading chained traditional toys and games retailer in China, Toys “R” Us will further explore consumption power in second and third tier cities through opening more new retail outlets. According to a company source, by the end of 2013, Toys “R” Us had 51 stores in China, while that number had risen to 75 by the end of 2014. The company has plans to open an additional 25 stores in 2015, to bring its outlet total to 100.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Toys 'R' Us (Shanghai) Inc: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Toys 'R' Us (Shanghai) Inc: Private Label Portfolio
Competitive Positioning
Summary 3 Toys 'R' Us (Shanghai) Inc: Competitive Position 2014
Key Facts
Summary 1 Toys 'R' Us (Shanghai) Inc: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Toys 'R' Us (Shanghai) Inc: Private Label Portfolio
Competitive Positioning
Summary 3 Toys 'R' Us (Shanghai) Inc: Competitive Position 2014