Toys "R" Us (Australia) Pty Ltd in Toys and Games (Australia)

September 2016 | 3 pages | ID: T2420B93675EN
Euromonitor International Ltd

Abstracts

Toys “R” Us Australia Ltd is part of one of the world’s largest toy retailers. As a specialist traditional toys and games retailer, the company’s position was threatened by mass merchandisers such as Target, Big W and Kmart, internet businesses such as Amazon.com and department stores. This was further fuelled by the shift towards video gaming, which negatively impacted revenue growth of traditional toys. The company is improving its quality offering through private label and exclusively license...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Toys 'R' Us (Australia) Pty Ltd: Key Facts
Summary 2 Toys 'R' Us (Australia) Pty Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys 'R' Us (Australia) Pty Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Toys 'R' Us (Australia) Pty Ltd: Competitive Position 2015