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Toys and Games in Sweden

August 2020 | 35 pages | ID: T705D6F7856EN
Euromonitor International Ltd

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Toys and games is expected to see a better overall performance in 2020 in Sweden compared to 2019. The lack of restrictions imposed in the country during the COVID-19 pandemic has meant that most stores have remained open. In addition, even though no formal lockdown has been put in place, many people have stayed at home more in 2020, avoiding places that can become crowded such as bars and restaurants. This has led to greater demand for entertainment at home. While this is mainly in the form of...

Euromonitor International's Toys and Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Price and convenience are important drivers of toys and games sales
Sustainability features strongly in toys and games
Positive growth for toys and games will still be driven by video games
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2014-2019
Table 2 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 4 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 5 Distribution of Toys and Games by Format: % Value 2014-2019
Table 6 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
A shift in play patterns and the closure of traditional toy store chains add to value decline
E-commerce continues to grow but consumers increasingly opt for mass merchandisers
Top two players increase their value shares
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Ongoing shift towards video games encompasses a growing preference for digital over physical software
Important growth trends include e-sports and retro video games
Bergsala leads video games due to the success of Nintendo Switch
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 20 Sales of Video Games by Category: Value 2014-2019
Table 21 Sales of Video Games by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Video Games: % Value 2015-2019
Table 23 LBN Brand Shares of Video Games: % Value 2016-2019
Table 24 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 26 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 27 Distribution of Video Games by Format: % Value 2014-2019
Table 28 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 29 Distribution of Video Games Software by Format: % Value 2014-2019
Table 30 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 31 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 32 Forecast Sales of Video Games by Category: Value 2019-2024
Table 33 Forecast Sales of Video Games by Category: % Value Growth 2019-2024


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