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Toys and Games in Italy

May 2023 | 34 pages | ID: T283FF87DA7EN
Euromonitor International Ltd

US$ 2,100.00

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Characterised by high demand and higher unit prices, toys and games proved to be a robust industry in 2022. Many consumers maintained some of the playing and gaming habits they acquired, consolidated or developed during the Coronavirus (COVID-19) pandemic in 2020 and 2021, despite returning to pre-COVID-19 lifestyles with the easing of virus-related restrictions. The robustness of the industry was also aided by adults who continued to fuel spending on collectibles and licensed products, which en...

Euromonitor International's Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TOYS AND GAMES IN THE NETHERLANDS
EXECUTIVE SUMMARY
Toys and games in 2022: The big picture
2022 key trends
Nintendo increases sales through video games software, overtaking Activision Blizzard
E-commerce continues to grow, albeit at a slower rate in 2022
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2017-2022
Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation squeezes consumers’ finances, leading to a slight increase in sales of traditional toys and games in 2022
Social media and streaming services driving sales of some traditional toys and games
Sustainability is increasingly important for parents
PROSPECTS AND OPPORTUNITIES
Traditional toys and games likely to see stable value sales
Digital toys linked with traditional toys and games are expected to record the fastest growth
Construction to benefit from toys appealing to adults
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
VIDEO GAMES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Video games enjoy growth despite inflation
Cloud gaming is still at a nascent stage
AR/VR headsets continue to grow, but market is unstable as competition remains low
PROSPECTS AND OPPORTUNITIES
Video games is set to grow, albeit at a slower rate
Cloud gaming potential
Competition in AR/VR likely to remain low as market remains niche
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2017-2022
Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Video Games: % Value 2018-2022
Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
Table 24 Distribution of Video Games by Format: % Value 2017-2022
Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027


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