Toys LiFung (M) Sdn Bhd in Toys and Games (Malaysia)

December 2013 | 3 pages | ID: TD08726336DEN
Euromonitor International Ltd

Abstracts

Toys Lifung, which operates Toys “R” Us in Malaysia, is increasing the size of its new stores, whilst also renovating its existing stores in order to standardise its store layout within Malaysia. The retailer also aims to increase its outlet numbers in the country to gain a higher share of sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Toys Lifung (M) Sdn Bhd: Key Facts
Summary 2 Toys Lifung (M) Sdn Bhd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Toys Lifung (M) Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 4 Toys Lifung (M) Sdn Bhd: Competitive Position 2012