Toys & Games Retail in Scandinavia

October 2025 | 32 pages | ID: TA675FDBF07EN
MarketLine

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Summary

Toys & Games Retail in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The Scandinavian toys & games retail market recorded revenues of $1,426.7 million in 2024, representing a compound annual growth rate (CAGR) of 0.9% between 2019 and 2024.
  • Other specialist retail account for the largest proportion of sales in the Scandinavian toys & games retail market in 2024, sales through this channel generated $412.4 million, equivalent to 28.9% of the market's overall value.
  • Norway accounted for the largest share of 40.6% of the Scandinavian toys & games retail market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games retail market in Scandinavia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Scandinavia
  • Leading company profiles reveal details of key toys & games retail market players? global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia toys & games retail market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Scandinavia toys & games retail market by value in 2024?
  • What will be the size of the Scandinavia toys & games retail market in 2029?
  • What factors are affecting the strength of competition in the Scandinavia toys & games retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Scandinavia's toys & games retail market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Geography segmentation
4.2. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?

8 COMPANY PROFILES

8.1. Lego AS
8.2. Amazon.com Inc
8.3. Toys R Us Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES

Table 1: Scandinavia toys & games retail market value: $ million, 2019-24
Table 2: Scandinavia toys & games retail market geography segmentation: $ million, 2024
Table 3: Scandinavia toys & games retail market distribution: % share, by value, 2024
Table 4: Scandinavia toys & games retail market value forecast: $ million, 2024-29
Table 5: Lego AS: Key Facts
Table 6: Lego AS: Key Employees
Table 7: Amazon.com Inc: Key Facts
Table 8: Amazon.com Inc: Annual Financial Ratios
Table 9: Amazon.com Inc: Key Employees
Table 10: Toys R Us Ltd: Key Facts
Table 11: Toys R Us Ltd: Key Employees
Table 12: Scandinavia Exchange Rate, 2019-24
LIST OF FIGURES

Figure 1: Scandinavia toys & games retail market value: $ million, 2019-24
Figure 2: Scandinavia toys & games retail market geography segmentation: % share, by value, 2024
Figure 3: Scandinavia toys & games retail market distribution: % share, by value, 2024
Figure 4: Scandinavia toys & games retail market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the toys & games retail market in Scandinavia, 2024
Figure 6: Drivers of buyer power in the toys & games retail market in Scandinavia, 2024
Figure 7: Drivers of supplier power in the toys & games retail market in Scandinavia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Scandinavia, 2024
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Scandinavia, 2024
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Scandinavia, 2024


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