Stiga Sports AB in Toys and Games (Sweden)

November 2013 | 3 pages | ID: SC6207CCCEDEN
Euromonitor International Ltd

Abstracts

Stiga Sports primarily focuses on outdoor and sports toys; hence the strategy in 2012 continued to focus on developing high-quality outdoor and sports toys. Since the summer in 2012 was short-lived in Sweden, winter sports generated the highest sales for the company. Hence, it will continue to focus on products for the winter season, such as snow racers, snow runners, boards, sleds and microblades. However, a long summer is anticipated in 2013, which could allow Stiga Sports to boost its summer...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Stiga Sports AB: Key Facts
Summary 2 Stiga Sports AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Stiga Sports AB: Competitive Position 2012