Sony Computer Entertainment Australia Pty Ltd in Toys and Games (Australia)

September 2016 | 2 pages | ID: SDD9C697E5FEN
Euromonitor International Ltd

Abstracts

Globally, Sony Corp struggled with declining volume sales across many of its product categories. The company undertook a series of cost-cutting measures including to its computer business in 2014 and shifting production of its cameras from Japan to Thailand. However, the PlayStation brand remains one of the few key brands that remained popular.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Sony Computer Entertainment Australia Pty Ltd: Key Facts
Summary 2 Sony Computer Entertainment Australia Pty Ltd: Operational Indicators
Competitive Positioning
Summary 3 Sony Computer Entertainment Australia Pty Ltd: Competitive Position 2015