Société International de Diffusion du Jouet SA in Toys and Games (France)

September 2016 | 3 pages | ID: S4F4F7EF7DDEN
Euromonitor International Ltd

Abstracts

SIDJ aims to further expand its number of stores in France and outer territories via franchising. The target is to have 15-20 more franchisees over 2016-2017. At store concept level, a greater focus will be set on improving indoor theatricalisation and a change of logo in order to renew its image. The company will also continue to implement drive-in services to a greater number of its franchised stores.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Société International de Diffusion du Jouet SA (SIDJ): Key Facts
  Summary 2 Société International de Diffusion du Jouet SA (SIDJ): Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Société International de Diffusion du Jouet SA (SIDJ): Private Label Portfolio
Competitive Positioning
  Summary 4   Summary Société International de Diffusion du Jouet SA (SIDJ): Competitive Position 2015