Shanda Interactive Entertainment Ltd in Toys and Games (China)

September 2012 | 3 pages | ID: S40DC365E65EN
Euromonitor International Ltd

Abstracts

While online games will remain Shanda’s core business, over the forecast period the company will focus more on developing smaller scale games, particularly mobile games. By doing so, the company hopes to capitalise on the growing use of smartphones and tablets among Chinese consumers. This shift in the company’s focus is also reflective of the fact that busier lifestyles and fragmented leisure time are driving many young adults away from complicated and time-consuming MMORPGs in favour of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Shanda Interactive Entertainment Ltd: Key Facts
Summary 2 Shanda Interactive Entertainment Ltd: Operational Indicators 2009-2011
Company Background
Production
Competitive Positioning
Summary 3 Shanda Interactive Entertainment Ltd: Competitive Position 2011