Rastar (Guangzhou) Ltd in Toys and Games (China)

September 2012 | 3 pages | ID: R8D1F08F913EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Rastar aims to strengthen its presence in radio/remote control toys, model vehicles and new ride-on vehicles by developing new products and increasing promotional support for its existing ranges. At the same time, the company will work to strengthen its distribution network, particularly in lower tier Chinese cities. Rastar also intends to sign agreements with leading oil companies in order to strengthen distribution of its model vehicles via petrol stations and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Rastar (Guangzhou) Ltd: Key Facts
Summary 2 Rastar (Guanghzou) Ltd: Operational Indicators 2009-2011
Company Background
Production
Summary 3 Rastar (Guanghzou) Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Rastar (Guangzhou) Ltd: Competitive Position 2011