Meccano France in Toys and Games (France)

October 2013 | 3 pages | ID: M66310DC3BDEN
Euromonitor International Ltd

Abstracts

Meccano will seek to advance its competitive position in construction toys over the forecast period by developing new products and working to improve distribution and promotion of its established ranges. At the same time, the company will attempt to strengthen brand awareness via new licencing deals, especially with companies outside the toys and games market. Moreover, it will continue to emphasise the fact that most of its finished products are manufactured in France, so as to appeal to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 McDonald´s Slovakia sro: Key Facts
Summary 2 McDonald´s Slovakia sro: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 McDonald´s Slovakia sro: Competitive Position 2012