Mattel México SA de CV in Toys and Games (Mexico)

November 2015 | 2 pages | ID: M6605A2F1F1EN
Euromonitor International Ltd

Abstracts

Although 2014 was a difficult year for Mattel, it remained the leading toy manufacturer in Mexico. Mattel México will continue to focus on traditional toys and games, particularly dolls and accessories, action figures and accessories, model vehicles and baby, infant and pre-school toys via its Monster High, Max Steel, Hot Wheels and Fisher-Price brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mattel México SA de CV: Key Facts
Competitive Positioning
  Summary 2 Mattel México SA de CV: Competitive Position 2014