Mattel Inc in Toys and Games (USA)

July 2015 | 2 pages | ID: M99B5488EA6EN
Euromonitor International Ltd

Abstracts

Whilst dolls are still a significant area for the Mattel, the company is also investing in new areas of traditional toys. The company recently entered outdoor toys with the launch of BoomCo and has entered arts and crafts and construction toys with the acquisition of Mega Brands. In addition to this the company has recently announced it will be expanding its presence in action figures with DC Super Hero Girls, a line of action figures that will be aimed at girls.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction and Background
Key Facts
  Summary 1 Mattel Inc: Key Facts
  Summary 2 Mattel Inc: Operational Indicators
Competitive Positioning
  Summary 3 Mattel Inc: Competitive Position 2014