Mattel Argentina SA in Toys and Games (Argentina)

July 2015 | 2 pages | ID: MFE8EEB7AC4EN
Euromonitor International Ltd

Abstracts

The local economic context remains the main barrier to growth for the company and Mattel will continue to strengthen its licensing activity in the country to counterbalance lost revenues caused by import restrictions.As a large share of Mattel products are imported by hypermarkets and supermarkets, the recent implementation of import caps on these retailers will likely further affect the company’s revenues.Mattel Argentina is the local subsidiary of Mattel and has been present in Argentina...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction and Background
Key Facts
  Summary 1 Mattel Argentina S.A.: Key Facts
  Summary 2 Mattel Argentina S.A.: Operational Indicators
Competitive Positioning
  Summary 3 Mattel Argentina S.A.: Competitive Position 2014