Mattel AG in Toys and Games (Switzerland)
Mattel aims to strengthen its competitive position in traditional toys and games over the forecast period, mainly by developing new products and improving distribution and promotion of its established brands. It is also expected to focus on the development of new licensed products based on popular films and cartoons, especially in categories such as action figures and accessories and dolls and accessories.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Mattel AG: Key Facts
Competitive Positioning
Summary 2 Mattel AG: Competitive Position 2014
Key Facts
Summary 1 Mattel AG: Key Facts
Competitive Positioning
Summary 2 Mattel AG: Competitive Position 2014