Margarete Steiff GmbH in Toys and Games (Germany)
Margarete Steiff GmbH is a traditional German family-run manufacturer and designer of plush toys. The Steiff brand is well-known and popular among both children and collectors. The company sells mostly handmade plush toys and thus operates in a niche category. It is expected to further focus on plush toys at the premium end of the market in order to differentiate from other brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Margarete Steiff GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Margarete Steiff GmbH: Competitive Position 2012
Key Facts
Summary 1 Margarete Steiff GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Margarete Steiff GmbH: Competitive Position 2012