Li & Fung Ltd in Toys and Games (Hong Kong, China)

February 2014 | 3 pages | ID: L904A7797CFEN
Euromonitor International Ltd

Abstracts

Together with Toys ‘R’ Us Inc, Li & Fung Ltd is expected to continue its promotion of Toys ‘R’ Us and its products to maintain its position as the worldwide authority on children, families and fun. The company’s wide reach and popularity will help with this strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Li & Fung Ltd: Key Facts
Summary 2 Li & Fung Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Toys 'R' Us (Hong Kong) Ltd: Competitive Position 2012