LEGO Schweiz AG in Toys and Games (Switzerland)

June 2017 | 2 pages | ID: L686727D9C9EN
Euromonitor International Ltd

Abstracts

LEGO Schweiz will strive to continue its excellent performance in construction throughout the forecast period. To push sales, and supported by two new Lego film releases during 2017, Lego Batman and Lego Ninjago, LEGO Schweiz is set to expand its product range and launch new products in line with current trends, including Lego Star Wars, Lego Disney Princess, Lego Elves, Lego City and Lego Friends.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 LEGO Schweiz AG: Key Facts
Competitive Positioning
  Summary 2 LEGO Schweiz AG: Competitive Position 2016