Hasbro Toys (M) Sdn Bhd in Toys and Games (Malaysia)

October 2015 | 2 pages | ID: H932ADDF3B5EN
Euromonitor International Ltd

Abstracts

Hasbro manufactures licensed toys to secure share worldwide, in partnership agreements with producers of popular films and cartoons. Star Wars, Marvel, and Transformers licensed toys boosted Hasbro’s sales in 2014.

A wholly-owned subsidiary of Hasbro Inc in the US, Hasbro Toys (M) Sdn Bhd was established to market and distribute Hasbro-owned toys across Malaysia.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Hasbro Toys (M) Sdn Bhd: Key Facts
  Summary 2 Hasbro Toys (M) Sdn Bhd
Competitive Positioning
  Summary 3 Hasbro Toys (M) Sdn Bhd: Competitive Position 2014