Hasbro France SA in Toys and Games (France)

October 2013 | 3 pages | ID: H2298FF6E63EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Hasbro will try to bolster its lead in traditional toys and games via the development of new products and sustained investment in promotional support for its existing brand ranges. Most notably, the company will focus on adding new licenced products to its portfolio in an effort to offset slowing demand for Beyblade, which was one of its biggest successes during the review period. The company also intends to launch the Furby brand in France in 2013.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Harvey Norman Ltd: Key Facts
Summary 2 Harvey Norman Ltd: Operational Indicators
Company Background
  Chart 1 Harvey Norman Ltd: Harvey Norman in Australia
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Harvey Norman Ltd: Competitive Position 2012