Genius Toy Taiwan Co Ltd in Toys and Games (Taiwan)

November 2012 | 2 pages | ID: G0975A681F5EN
Euromonitor International Ltd

Abstracts

Genius has carved out a distinctive brand with a focus on developmental aspects for children. This niche area is expected to be less affected by the declining birth rate in Taiwan. Furthermore this area has a wider target segment compared to basic toys. Although the company is unlikely to grow enormously, it will more than likely remain strong in this area. As a niche product, premium brand Genius is unlikely to face much competition.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Genius Toy Taiwan Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Genius Toy Taiwan Co Ltd: Competitive Position 2011