Electronic Arts (UK) Ltd in Toys and Games (United Kingdom)

October 2013 | 2 pages | ID: EA2E0736F8CEN
Euromonitor International Ltd

Abstracts

Electronic Arts (UK) Ltd is committed to further developing its gaming software and games for PCs Macs. EA aims to be at the cutting edge of design and technology for its games and is utilising new marketing strategies, such as Twitter’s Vine, to help promote and build hype around new launches. EA is also securing positive and complementary relationships and building up stronger gaming communities with UK retailers like GAME, to host more “EA lock-ins”. These ‘lock-in’ events invite gamers to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Electronic Arts (UK) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Electronic Arts (UK) Ltd Competitive Position 2012