Edacom SA de CV in Toys and Games (Mexico)

November 2013 | 2 pages | ID: E7202618D03EN
Euromonitor International Ltd

Abstracts

Edacom SA de CV competes in the construction toys category with the brand Lego. The company’s strategy is to strengthen its licensed product development by engaging in joint distribution ventures with companies in different categories. Lego’s strategy also includes increasing its product portfolio by offering more products targeting girls.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Edacom SA de CV: Key Facts
Summary 2 Edacom SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Edacom SA de CV: Competitive Position 2012