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Connected Toys Market by Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Region - Global Forecast to 2024

June 2019 | 81 pages | ID: C0F39F4B33FEN
MarketsandMarkets

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Increasing adoption of educational toys among kids to drive the growth of the global connected toys market

The global connected toys market is expected to grow from USD 5.7 billion in 2019 to USD 13.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.3% during the forecast period. It is driven by various factors, including the growing adoption of Science, Technology, Engineering, and Mathematics (STEM) toys and widespread and easy availability of connected platforms. However, the high cost of connected toys can hinder the market growth.

Among interactive devices, the app-connected drones segment to grow at the highest CAGR during the forecast period

Traditionally, kids were likely to play with remote control toys that operates with the help of controllers. With the rapid development in technology, smart devices are growing rapidly as they are easy to carry. In the tech-savvy world, children love to play with app-connected drones. For instance, DJI announced the launch of Mavic Air, which is a compact folding drone that combines the best of the Mavic Pro and Spark into one. Mavic Air uses hand gestures and a mobile app to fly.

9–12 years age group to hold the largest market size during the forecast period

9–12 years age group children can understand and learn innovative connected toys, which include advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and speech and voice recognition. Children in the age group of 9–12 years are more likely to play fast-paced games, capable of learning and playing musical instruments, and effectively use tablets. STEM toys for the age group of 9–12 years allow children to solve difficult problem-solving games and therefore help them to enhance their creative thinking skills.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to hold the highest growth rate during the forecast period, due to the growing economies of countries, such as China, Japan, India, Australia, and New Zealand, and Singapore provides enormous opportunities for connected toys. Moreover, high-tech electronic toys have become increasingly popular in recent years. Interactive, electronic toys with relatively high technology content have emerged as mainstream items. Furthermore, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the connected toys market.
  • By company type: Tier 1 – 42%, Tier 2 – 38%, and Tier 3 – 20%
  • By designation: C-level – 40%, Directors – 35%, and Others – 25%
  • By region: North America–35%, Europe–27%, APAC– 23%, and RoW– 15%
Major vendors offering connected toys software and services across the globe include Mattel (US), Hasbro (US), LEGO Group (Denmark), Sphero (US), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K'NEX (US), Konami (Japan), Wonder Workshop (US), PlayFusion (UK), Anki (US), WowWee (Hong Kong), DXTR Labs (Denmark), and Leka (France). The study includes the in-depth competitive analysis of these key players, along with their company profiles, recent developments, and key market strategies, in the connected toys market

Research Coverage

The market study covers the connected toys market across segments. The report aims at estimating the connected toys market size and future growth across segments, namely, interacting devices, age groups, and regions. Furthermore, it also includes an in-depth competitive analysis of the key players in the market, their strengths and weaknesses, recent developments, and key strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers of the overall connected toys market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKET SEGMENTATION
  1.3.2 REGIONS COVERED
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
  2.1.2 PRIMARY DATA
    2.1.2.1 Breakup of primary profiles
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
  2.3.1 TOP-DOWN APPROACH
  2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN THE CONNECTED TOYS MARKET
4.2 CONNECTED TOYS MARKET, BY INTERACTING DEVICE (2019 VS. 2024)
4.3 MARKET INVESTMENT SCENARIO

5 MARKET OVERVIEW AND INDUSTRY TRENDS

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Widespread and easy availability of connected platforms
    5.2.1.2 Increasing adoption of STEM toys
  5.2.2 RESTRAINTS
    5.2.2.1 High cost of connected toys
  5.2.3 OPPORTUNITIES
    5.2.3.1 Increasing awareness of internet and technology
    5.2.3.2 Increasing R&D spending on robots and toys
  5.2.4 CHALLENGES
    5.2.4.1 Negative effects on children’s development
    5.2.4.2 Heightened risks with constant connectivity

6 CONNECTED TOYS MARKET, BY INTERACTING DEVICE

6.1 INTRODUCTION
6.2 SMARTPHONE-CONNECTED TOYS
  6.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE THE GROWTH OF SMARTPHONE-CONNECTED TOYS
6.3 APP-CONNECTED DRONES
  6.3.1 SENSORS, LATEST SOFTWARE AND AI ADVANCEMENTS TO DRIVE THE GROWTH OF OVERALL APP-CONNECTED DRONES MARKET
6.4 CONSOLE-CONNECTED TOYS
  6.4.1 NEW GAME PLATFORMS AND A PLETHORA OF NEW VIDEO GAMES TO DRIVE THE OVERALL GROWTH OF CONSOLE-CONNECTED TOYS
6.5 TABLET-CONNECTED TOYS
  6.5.1 CUSTOMIZED FEATURES AND DAILY LEARNING EXERCISES FOR KIDS TO DRIVE THE OVERALL GROWTH OF TABLET-CONNECTED TOYS MARKET

7 CONNECTED TOYS MARKET, BY AGE GROUP

7.1 INTRODUCTION
7.2 2–5 YEARS
  7.2.1 CURIOSITY TO LEARN, EXPLORE, AND DISCOVER NEW TOYS TO DRIVE CONNECTED TOYS ADOPTION IN THE AGE GROUP OF 2–5 YEARS
7.3 6–8 YEARS
  7.3.1 INNOVATIVE USE OF TECHNOLOGIES AND CREATIVE IMAGINATION DRIVING THE GROWTH OF CONNECTED TOYS ADOPTION IN 6–8 YEARS AGE GROUP
7.4 9–12 YEARS
  7.4.1 CREATIVE THINKING AND THE ABILITY TO DEMONSTRATE PERSONALITY TO DRIVE THE ADOPTION OF CONNECTED-TOYS AMONG KIDS AGED BETWEEN 9 AND 12 YEARS
7.5 TEENAGERS
  7.5.1 TOYS THAT ENCOURAGE TEAM WORK AND PROBLEM-SOLVING SKILLS TO DRIVE THE GROWTH OF CONNECTED TOYS MARKET FOR TEENAGERS

8 CONNECTED TOYS MARKET, BY REGION

8.1 INTRODUCTION
8.2 NORTH AMERICA
  8.2.1 INNOVATION AND ABILITY TO INVEST IN ADVANCED TECHNOLOGY TO DRIVE THE ADOPTION OF CONNECTED TOYS MARKET IN NORTH AMERICA
8.3 EUROPE
  8.3.1 LAUNCH OF A SIGNIFICANT FRAMEWORK FOR POLICY DEVELOPMENT AND ADOPTION OF EMERGING TECHNOLOGIES TO BOOST THE ADOPTION OF CONNECTED TOYS IN EUROPE
8.4 ASIA PACIFIC
  8.4.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OPPORTUNITIES FOR CONNECTED TOYS MARKET IN APAC
8.5 REST OF THE WORLD

9 COMPETITIVE LANDSCAPE

9.1 INTRODUCTION
9.2 COMPETITIVE SCENARIO
  9.2.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS
  9.2.2 ACQUISITIONS
  9.2.3 PARTNERSHIPS

10 COMPANY PROFILES

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
10.1 MATTEL
10.2 HASBRO
10.3 LEGO GROUP
10.4 SPHERO
10.5 SONY
10.6 PLAYMOBIL
10.7 BANDAI NAMCO
10.8 K’NEX
10.9 KONAMI
10.10 WONDER WORKSHOP
10.11 PLAYFUSION
10.12 ANKI
10.13 WOWWEE
10.14 DXTR LABS
10.15 LEKA
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

11 APPENDIX

11.1 DISCUSSION GUIDE
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
11.3 AVAILABLE CUSTOMIZATIONS
11.4 RELATED REPORTS
11.5 AUTHOR DETAILS

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018
TABLE 2 FACTOR ANALYSIS
TABLE 3 CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION)
TABLE 4 SMARTPHONE –CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 5 APP-CONNECTED DRONES: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 6 CONSOLE–CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 7 TABLET-CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 8 CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION)
TABLE 9 2–5 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 10 6–8 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 11 9–12 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 12 TEENAGERS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 13 CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 14 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION)
TABLE 15 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION)
TABLE 16 EUROPE: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION)
TABLE 17 EUROPE: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION)
TABLE 18 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION)
TABLE 19 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION)
TABLE 20 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION)
TABLE 21 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION)
TABLE 22 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018–2019
TABLE 23 ACQUISITIONS, 2018
TABLE 24 PARTNERSHIPS, 2018–2019

LIST OF FIGURES

FIGURE 1 CONNECTED TOYS MARKET: RESEARCH DESIGN
FIGURE 2 CONNECTED TOYS MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES
FIGURE 3 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 4 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
FIGURE 5 INCREASING ADOPTION OF STEM TOYS TO DRIVE THE GROWTH OF THE CONNECTED TOYS MARKET DURING THE FORECAST PERIOD
FIGURE 6 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
FIGURE 7 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT OVER
THE NEXT 5 YEARS
FIGURE 8 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET
FIGURE 9 APP-CONNECTED DRONES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 10 9–12 YEARS SEGMENT TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD
FIGURE 11 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
FIGURE 12 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 13 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 14 KEY DEVELOPMENTS IN THE CONNECTED TOYS MARKET, 2018–2019
FIGURE 15 MATTEL: COMPANY SNAPSHOT
FIGURE 16 MATTEL: SWOT ANALYSIS
FIGURE 17 HASBRO: COMPANY SNAPSHOT
FIGURE 18 HASBRO: SWOT ANALYSIS
FIGURE 19 LEGO GROUP: COMPANY SNAPSHOT
FIGURE 20 LEGO: SWOT ANALYSIS
FIGURE 21 SONY: COMPANY SNAPSHOT
FIGURE 22 SONY: SWOT ANALYSIS
FIGURE 23 BANDAI NAMCO: COMPANY SNAPSHOT
FIGURE 24 KONAMI: COMPANY SNAPSHOT


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