Brio AB in Toys and Games (Sweden)

November 2013 | 3 pages | ID: B54554FAC6BEN
Euromonitor International Ltd

Abstracts

In September 2012, Brio AB appointed a new CEO and head of its Brio Play business unit. The company’s strategic renewal made some fundamental changes to the business structure. It de-listed itself from the stock market and created two strategic business units, Brio Play and Brio Care. The new organisational structure is aimed at reducing costs through economies of scale. At the same time, more effort and money will be earmarked for marketing and new product developments, in accordance with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Brio AB: Key Facts
Summary 2 Brio AB: Operational Indicators
Company Background
Production and Marketing
Competitive Positioning
Summary 3 Brio AB: Competitive Position 2012