Beijing Aierma Toys Co Ltd in Toys and Games (China)

October 2013 | 3 pages | ID: BDBDF9D4D0FEN
Euromonitor International Ltd

Abstracts

Historically originated in north China, especially Beijing, Aierma intends to extend its franchise stores and outlets to other areas, first to the large cities of nearby provinces, then to south China. Over the forecast period, Aierma also plans to enrich its goods categories, quantities and series. Another big move of Aierma is to construct several children’s toy theme parks combined with their goods in order to increase sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Beijing Aierma Toys Co Ltd: Key Facts
Summary 2 Beijing Aierma Toys Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Beijing Aierma Toys Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Beijing Aierma Toys Co Ltd: Competitive Position 2012