Al Shula General Trading Co LLC in Toys and Games (United Arab Emirates)

August 2015 | 2 pages | ID: A330124E666EN
Euromonitor International Ltd

Abstracts

The company’s future strategy is mainly to grow organically through pushing its brands through various retail channels, such as the Middle East’s Duty Free, to key toy stores such as Hamley’s, The Toy Store and Toys “R” Us, and hypermarkets such as Carrefour, ensuring in-store visibility and attractive displays. It also promotes brands through organised activities and events in shopping malls, schools and charitable causes. Print and TV advertisements are carried out in accordance with the toy...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Al Shula General Trading Co LLC: Key Facts
Company Background
Competitive Positioning
  Summary 2 Mattel Inc: Competitive Position 2014