Activision Blizzard UK Ltd in Toys and Games (United Kingdom)

October 2013 | 3 pages | ID: A4CB00FEC80EN
Euromonitor International Ltd

Abstracts

Activision performed well in the 2012 due to Skylanders, Call of Duty and Diablo, and with the upcoming console transition in 2013 Activision will have to contend with a bit of volatility in the market. Activision aims to continue it shift from video games software to digital gaming in the next few years. Activision plans to continue making innovative and exciting experiences through its upcoming digital gaming launches, as well as retaining the best developer talent.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Activision Blizzard UK: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Activision Blizzard UK: Competitive Position 2012