Vapour Products in Japan

August 2016 | 18 pages | ID: V96890A14CDEN
Euromonitor International Ltd

Abstracts

Following the introduction of vapour products in 2013 and 2014, the category recorded significant growth in 2015, posting an increase of 143% in current value terms. In addition to generally attracting more consumers, the category also benefited from the improved distribution of Philip Morris’ iQOS products in September 2015. While iQOS could initially only be purchased in the Nagoya area, in 2015 its distribution coverage was expanded to 12 major cities in Japan. In 2016, iQOS should be availab...

Euromonitor International's Vapour Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cig-a-likes, Heated Tobacco Products, Tank systems.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vapour Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Legislation
Competitive Landscape
New Product Developments
  Summary 1 Vapour Products: New Product Launches
Distribution
Category Indicators
  Table 1 Vaping Prevalence in Adult Population 2010-2015
  Table 2 Number of Adult Vapers 2010-2015
Category Data
  Table 3 Sales of Vapour Products by Category: Value 2013-2015
  Table 4 Sales of Vapour Products by Category: % Value Growth 2013-2015
  Table 5 GBN Brand Rankings (GBO)/NBO of Tobacco Heating Devices 2015
  Table 6 GBN Brand Rankings (GBO)/NBO of Heated Tobacco 2015
  Table 7 Sales of Vapour Products by Distribution Format: % Value 2010-2015
  Table 8 Forecast Sales of Vapour Products by Category: Value 2015-2020
  Table 9 Forecast Sales of Vapour Products by Category: % Value Growth 2015-2020
Executive Summary
Japan's Tobacco Market Registers A Further Moderate Volume Decline in 2015
Flavour Drives Product Innovation in Cigarettes
2015 Witnesses the Real Birth of Vapour Products
Convenience Stores Remains the Largest Distribution Channel for Cigarettes
Cigarette Sales To Continue To Decline While Vapour Products Will Gain Further Ground
Operating Environment
Legislation
  Summary 2 Legislation   Summary at a Glance
Country-specific Legislation
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
  Table 10 Death by Cause 2011-2015
Production/imports/exports
  Table 11 Trade Statistics: Tobacco Leaf 2010-2015
Market Indicators
  Table 12 Illicit Trade Estimate of Cigarettes: Volume 2010-2015
  Table 13 Smoking Prevalence in Adult Population 2010-2015
  Table 14 Number of Adult Smokers by Gender 2010-2015
Market Data
  Table 15 Sales of Tobacco by Category: Volume 2010-2015
  Table 16 Sales of Tobacco by Category: Value 2010-2015
  Table 17 Sales of Tobacco by Category: % Volume Growth 2010-2015
  Table 18 Sales of Tobacco by Category: % Value Growth 2010-2015
  Table 19 Forecast Sales of Tobacco by Category: Volume 2015-2020
  Table 20 Forecast Sales of Tobacco by Category: Value 2015-2020
  Table 21 Forecast Sales of Tobacco by Category: % Volume Growth 2015-2020
  Table 22 Forecast Sales of Tobacco by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources