Tobacco in Turkey

June 2024 | 40 pages | ID: T83B9AFBB76EN
Euromonitor International Ltd

Abstracts

In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco. Cigarettes, in particular, emerged as a significant contributor to this growth, with premium cigarette brands driving sales performance. The allure of premium offerings resonated strongly with consumers, contributing significantly to the overall performance of cigarettes as a produc...

Euromonitor International's Tobacco in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tobacco in Turkey
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

TOBACCO IN TURKEY
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Cigarette sales register double-digit growth owing to rise in migrant population
Shift in consumer preferences elevates queen size cigarettes in Turkey
Premium cigarettes maintain momentum
PROSPECTS AND OPPORTUNITIES
Positive growth outlook for cigarettes
Anticipated increase in average unit prices
Potential prohibition of cigarette chains in smaller grocery outlets
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Table 11 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 12 Sales of Cigarettes: Volume 2018-2023
Table 13 Sales of Cigarettes by Category: Value 2018-2023
Table 14 Sales of Cigarettes: % Volume Growth 2018-2023
Table 15 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 16 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 18 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 19 Sales of Cigarettes by Pack Size: % Volume2018-2023
Table 20 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 21 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 22 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 23 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 24 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 25 Forecast Sales of Cigarettes: Volume 2023-2028
Table 26 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 27 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 28 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 30 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 31 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 32 Forecast Sales of Cigarettes by Pack Size: % Volume2023-2028
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fine-cut tobacco demonstrates double-digit growth
Constraints on cigars/cigarillos volume sales growth amid economic challenges
Decline in European Tobacco's share in smoking tobacco
PROSPECTS AND OPPORTUNITIES
Anticipated growth in overall volume sales
Projected decline in pipe tobacco volume sales in 2024
Expected double-digit volume CAGR for cigars and cigarillos
CATEGORY DATA
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 37 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 38 Sales of Cigars by Size: % Volume2018-2023
Table 39 Sales of Cigarillos by Price Platform 2018-2023
Table 40 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 41 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 42 NBO Company Shares of Cigars: % Volume 2019-2023
Table 43 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 44 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 45 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 46 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
Table 47 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
Table 48 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
Table 49 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
Table 50 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
Table 51 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
Table 52 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
Table 53 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TURKEY

2023 DEVELOPMENTS