Tobacco in Japan
In 2022, the Japanese tobacco industry continued the trend of cigarettes recording a retail volume decline and heated tobacco products recording volume growth. While the tax on heated tobacco was increased in October 2022, heated tobacco maintained its strong growth momentum. This was partly supported by manufacturers’ efforts to minimise the price increase on heated tobacco even with the tax increase – especially as due to global inflation, the prices of commodities kept rising in 2022, and con...
Euromonitor International's Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TOBACCO IN JAPAN
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales of cigarillos in 2022 halve compared with the previous year
Cigar imports fail to improve in 2022
Fine cut tobacco continues to grow
PROSPECTS AND OPPORTUNITIES
Consumer base for cigarillos will continue to shrink
Fine cut tobacco will continue to attract price-conscious consumers, due to surging inflation
Shisha bars will continue to attract people in their 20s and 30s
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco continues to record strong growth despite a tax increase
E-vapour products are positioned as a low-risk and economical option
Swedish-style snus players improve portability and affordability to attract new consumers
PROSPECTS AND OPPORTUNITIES
Society is becoming sensitive to tobacco odour, which is a tailwind for heated tobacco
E-vapour products will remain a niche, but CBD-containing liquids likely to increase their presence with law amendments
Swedish-style snus has the potential to be an alternative option due to difficulty finding smoking areas
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 35 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 37 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 38 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 39 Sales of Heated Tobacco: Volume 2017-2022
Table 40 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 42 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 44 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 45 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 46 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 47 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 48 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 49 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 51 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 52 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 56 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 57 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 58 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 59 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
CIGARETTES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unchanged selling prices help minimise the decline in sales of cigarettes
Cigarettes wins consumers back from cigarillos after tax harmonisation
Economy-priced cigarettes sees a strong share increase
PROSPECTS AND OPPORTUNITIES
Cigarette taxes likely to be increased further to finance defence budget
Economy cigarettes will remain popular, especially due to inflation
Reopening of smoking areas hoped to ease friction between non-smokers and smokers
TAXATION AND PRICING
Taxation rates
Table 60 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 61 Sales of Cigarettes: Volume 2017-2022
Table 62 Sales of Cigarettes by Category: Value 2017-2022
Table 63 Sales of Cigarettes: % Volume Growth 2017-2022
Table 64 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 65 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 66 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 67 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 68 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 69 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 70 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 71 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 72 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 73 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 74 Forecast Sales of Cigarettes: Volume 2022-2027
Table 75 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 76 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 77 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 78 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 79 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 80 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 81 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 82 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales of cigarillos in 2022 halve compared with the previous year
Cigar imports fail to improve in 2022
Fine cut tobacco continues to grow
PROSPECTS AND OPPORTUNITIES
Consumer base for cigarillos will continue to shrink
Fine cut tobacco will continue to attract price-conscious consumers, due to surging inflation
Shisha bars will continue to attract people in their 20s and 30s
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco continues to record strong growth despite a tax increase
E-vapour products are positioned as a low-risk and economical option
Swedish-style snus players improve portability and affordability to attract new consumers
PROSPECTS AND OPPORTUNITIES
Society is becoming sensitive to tobacco odour, which is a tailwind for heated tobacco
E-vapour products will remain a niche, but CBD-containing liquids likely to increase their presence with law amendments
Swedish-style snus has the potential to be an alternative option due to difficulty finding smoking areas
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 35 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 37 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 38 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 39 Sales of Heated Tobacco: Volume 2017-2022
Table 40 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 42 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 44 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 45 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 46 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 47 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 48 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 49 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 51 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 52 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 56 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 57 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 58 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 59 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
CIGARETTES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unchanged selling prices help minimise the decline in sales of cigarettes
Cigarettes wins consumers back from cigarillos after tax harmonisation
Economy-priced cigarettes sees a strong share increase
PROSPECTS AND OPPORTUNITIES
Cigarette taxes likely to be increased further to finance defence budget
Economy cigarettes will remain popular, especially due to inflation
Reopening of smoking areas hoped to ease friction between non-smokers and smokers
TAXATION AND PRICING
Taxation rates
Table 60 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 61 Sales of Cigarettes: Volume 2017-2022
Table 62 Sales of Cigarettes by Category: Value 2017-2022
Table 63 Sales of Cigarettes: % Volume Growth 2017-2022
Table 64 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 65 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 66 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 67 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 68 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 69 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 70 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 71 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 72 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 73 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 74 Forecast Sales of Cigarettes: Volume 2022-2027
Table 75 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 76 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 77 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 78 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 79 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 80 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 81 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 82 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
