Tobacco in India
With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a large part of the 365 million Generation Z members, has contributed significantly to this surge in consumerism, as consumers returned to out-of-home lifestyles in 2022. Furthermore, a C-Level LinkedIn survey indicated that 71% of C-level executives...
Euromonitor International's Tobacco in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tobacco in India
Euromonitor International
November 2023
List Of Contents And Tables
TOBACCO IN INDIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
Tax stability aids the growth of tobacco, but illicit trade remains a big challenge for the industry
Foreign direct investment remains banned and domestic manufacturers continue to dominate
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pent-up demand and tax stability aid growth of cigarettes
ITC Ltd maintains the lion’s share of sales, with Godfrey Philips and VST Industries completing the oligopoly
VST Industries Ltd has carved a niche for itself on the back of affordability and localisation of flavours
PROSPECTS AND OPPORTUNITIES
Cigarettes is expected to decline on the back of taxation, regulation, and inflation
India’s consumer expenditure dictates consumption pattern
High illicit consumption continues to challenge industry stakeholders
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies as of 2022
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2017-2022
Table 11 Sales of Cigarettes by Category: Value 2017-2022
Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Uniform taxation creates a significant impediment to cigars and cigarillos
Ambience and distribution help to improve penetration for cigars and cigarillos
PROSPECTS AND OPPORTUNITIES
Indian market is primed for premium cigars, but a few perception biases remain
Hookah establishments finally get respite after multiple bans during COVID-19
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 36 Sales of Cigars by Size: % Volume 2017-2022
Table 37 Sales of Cigarillos by Price Platform 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brand extension and an unorganised market drive the growth of smokeless tobacco in India
In 2019, the Indian government implemented a ban on e-vapour products to prevent the category from becoming mainstream
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
PROSPECTS AND OPPORTUNITIES
E-vapour products and heated tobacco are expected to be banned during the forecast period
Illicit products continue to remain an issue for the category
CATEGORY INDICATORS
Table 49 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 50 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 51 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 54 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 55 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 56 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 57 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 58 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 59 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 60 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 62 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
Euromonitor International
November 2023
List Of Contents And Tables
TOBACCO IN INDIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
Tax stability aids the growth of tobacco, but illicit trade remains a big challenge for the industry
Foreign direct investment remains banned and domestic manufacturers continue to dominate
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pent-up demand and tax stability aid growth of cigarettes
ITC Ltd maintains the lion’s share of sales, with Godfrey Philips and VST Industries completing the oligopoly
VST Industries Ltd has carved a niche for itself on the back of affordability and localisation of flavours
PROSPECTS AND OPPORTUNITIES
Cigarettes is expected to decline on the back of taxation, regulation, and inflation
India’s consumer expenditure dictates consumption pattern
High illicit consumption continues to challenge industry stakeholders
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies as of 2022
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2017-2022
Table 11 Sales of Cigarettes by Category: Value 2017-2022
Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Uniform taxation creates a significant impediment to cigars and cigarillos
Ambience and distribution help to improve penetration for cigars and cigarillos
PROSPECTS AND OPPORTUNITIES
Indian market is primed for premium cigars, but a few perception biases remain
Hookah establishments finally get respite after multiple bans during COVID-19
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 36 Sales of Cigars by Size: % Volume 2017-2022
Table 37 Sales of Cigarillos by Price Platform 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brand extension and an unorganised market drive the growth of smokeless tobacco in India
In 2019, the Indian government implemented a ban on e-vapour products to prevent the category from becoming mainstream
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
PROSPECTS AND OPPORTUNITIES
E-vapour products and heated tobacco are expected to be banned during the forecast period
Illicit products continue to remain an issue for the category
CATEGORY INDICATORS
Table 49 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 50 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 51 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 54 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 55 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 56 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 57 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 58 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 59 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 60 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 62 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
