Tobacco in Ukraine
As with all fmcg industries in the country, the war has strongly impacted the tobacco market in Ukraine. For example, there is a much-diminished consumer base, with approximately eight million people – some 20% of the population – estimated to have left the country since the outbreak of the war. There has also been damage to local manufacturing, warehousing and storage facilities, disrupted or broken logistic chains and complications with imports. In addition to this have been supply problems wi...
Euromonitor International's Tobacco in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TOBACCO IN UKRAINE
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN UKRAINE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Against a very difficult economic and social backdrop, cigarette sales continue to decline in 2022
Philip Morris loses the leading position due to the dangerous location of its manufacturing facility
Illicit sales remain at a very high level in 2022
PROSPECTS AND OPPORTUNITIES
Continued decline expected in cigarette volume sales
Recovery of local production operations and return of displaced persons could improve the outlook
Premiumisation expected to be absent in the cigarettes category
TAXATION AND PRICING
Taxation rates
Table 65 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 66 Sales of Cigarettes: Volume 2017-2022
Table 67 Sales of Cigarettes by Category: Value 2017-2022
Table 68 Sales of Cigarettes: % Volume Growth 2017-2022
Table 69 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 70 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 71 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 72 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 73 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 74 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 75 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 76 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 77 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 78 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 79 Forecast Sales of Cigarettes: Volume 2022-2027
Table 80 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 81 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 82 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 83 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 84 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 85 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 86 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 87 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN UKRAINE
KEY DATA FINDINGS
2022 DEVELOPMENTS
War-related import and logistics issues result in availability problems for cigars, cigarillos and smoking tobacco
Lack of innovations as players concentrate on getting existing products to customers
Cigarillos perform slightly better than cigars thanks to their on-the-go consumption nature
PROSPECTS AND OPPORTUNITIES
As long as the war continues some of the older consumer base for cigars and pipe tobacco may not return to Ukraine
Retail recovery and development will help drive a rebound in cigars, cigarillos and smoking tobacco
Fine cut tobacco expected to see positive annual growth throughout the forecast period
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN UKRAINE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco sales decline in 2022, but at relatively moderate rates
Consumers continue to switch from rechargeable to single-use vaping products
In spite of a decline in 2022, nicotine pouches offer potential
PROSPECTS AND OPPORTUNITIES
New product launches show players’ faith in the potential of heated tobacco
Philip Morris launches new vaping products
Legal changes to impact e-vapour products
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 35 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 37 Sales of Heated Tobacco: Volume 2017-2022
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 39 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 40 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 41 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 42 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 43 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 44 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 45 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 46 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 47 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 48 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 49 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 50 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 51 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 52 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 53 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 54 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 55 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 56 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 57 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 58 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 59 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 60 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 61 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 62 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN UKRAINE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Against a very difficult economic and social backdrop, cigarette sales continue to decline in 2022
Philip Morris loses the leading position due to the dangerous location of its manufacturing facility
Illicit sales remain at a very high level in 2022
PROSPECTS AND OPPORTUNITIES
Continued decline expected in cigarette volume sales
Recovery of local production operations and return of displaced persons could improve the outlook
Premiumisation expected to be absent in the cigarettes category
TAXATION AND PRICING
Taxation rates
Table 65 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 66 Sales of Cigarettes: Volume 2017-2022
Table 67 Sales of Cigarettes by Category: Value 2017-2022
Table 68 Sales of Cigarettes: % Volume Growth 2017-2022
Table 69 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 70 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 71 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 72 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 73 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 74 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 75 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 76 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 77 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 78 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 79 Forecast Sales of Cigarettes: Volume 2022-2027
Table 80 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 81 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 82 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 83 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 84 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 85 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 86 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 87 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN UKRAINE
KEY DATA FINDINGS
2022 DEVELOPMENTS
War-related import and logistics issues result in availability problems for cigars, cigarillos and smoking tobacco
Lack of innovations as players concentrate on getting existing products to customers
Cigarillos perform slightly better than cigars thanks to their on-the-go consumption nature
PROSPECTS AND OPPORTUNITIES
As long as the war continues some of the older consumer base for cigars and pipe tobacco may not return to Ukraine
Retail recovery and development will help drive a rebound in cigars, cigarillos and smoking tobacco
Fine cut tobacco expected to see positive annual growth throughout the forecast period
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 14 Sales of Cigars by Size: % Volume 2017-2022
Table 15 Sales of Cigarillos by Price Platform 2017-2022
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 18 NBO Company Shares of Cigars: % Volume 2018-2022
Table 19 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 20 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN UKRAINE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco sales decline in 2022, but at relatively moderate rates
Consumers continue to switch from rechargeable to single-use vaping products
In spite of a decline in 2022, nicotine pouches offer potential
PROSPECTS AND OPPORTUNITIES
New product launches show players’ faith in the potential of heated tobacco
Philip Morris launches new vaping products
Legal changes to impact e-vapour products
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 35 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 37 Sales of Heated Tobacco: Volume 2017-2022
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 39 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 40 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 41 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 42 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 43 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 44 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 45 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 46 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 47 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 48 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 49 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 50 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 51 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 52 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 53 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 54 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 55 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 56 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 57 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 58 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 59 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 60 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 61 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 62 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
