Tobacco in Canada
The tobacco market in Canada is undergoing significant changes, driven by declining smoking rates, the rise of alternatives such as vaping, and a focus on harm reduction. Smoking rates in Canada have been steadily declining over the past few decades and continued to fall in 2022, for both male and female adults, thanks in large part to increased public education campaigns, stricter regulations on tobacco products, and the introduction of alternatives such as vaping and nicotine replacement thera...
Euromonitor International's Tobacco in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tobacco in Canada
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
TOBACCO IN CANADA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 KEY TRENDS
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further decline with rising health consciousness
Illicit trade continues to threaten legitimate sales of cigarettes despite government efforts
Higher taxes and prices benefit economy cigarettes
PROSPECTS AND OPPORTUNITIES
Increased health awareness, higher taxes and alternative products impact future demand
Illicit trade will remain a significant challenge
Rising interest in vapour products and cannabis presents challenges and opportunities for cigarettes
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2017-2022
Table 11 Sales of Cigarettes by Category: Value 2017-2022
Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation remains a major trend in cigars
Changing consumer preferences, regulations and health concerns impact smoking tobacco
No major company investment due to strict regulations and declining demand
PROSPECTS AND OPPORTUNITIES
Cigars and smoking tobacco will be impacted by economic pressures and health concerns
Strict regulations, demographics and high prices impact cigars and cigarillos
Old-fashioned and niche pipe tobacco unlikely to appeal to younger consumers
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 36 Sales of Cigars by Size: % Volume 2017-2022
Table 37 Sales of Cigarillos by Price Platform 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Single-use vapour products gain ground thanks to their convenience, low cost and wide availability
Smokeless tobacco continues to decline
Heated tobacco remains immature with potential for growth
PROSPECTS AND OPPORTUNITIES
Rising health awareness and convenience drive e-vapour growth
Potential growth of illicit e-vapour and heated tobacco products
Specialist vape stores will continue to have an advantage over convenience stores
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 57 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 59 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 61 Sales of Heated Tobacco: Volume 2017-2022
Table 62 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 65 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 68 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 75 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 76 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 77 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 79 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
TOBACCO IN CANADA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 KEY TRENDS
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further decline with rising health consciousness
Illicit trade continues to threaten legitimate sales of cigarettes despite government efforts
Higher taxes and prices benefit economy cigarettes
PROSPECTS AND OPPORTUNITIES
Increased health awareness, higher taxes and alternative products impact future demand
Illicit trade will remain a significant challenge
Rising interest in vapour products and cannabis presents challenges and opportunities for cigarettes
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2017-2022
Table 11 Sales of Cigarettes by Category: Value 2017-2022
Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation remains a major trend in cigars
Changing consumer preferences, regulations and health concerns impact smoking tobacco
No major company investment due to strict regulations and declining demand
PROSPECTS AND OPPORTUNITIES
Cigars and smoking tobacco will be impacted by economic pressures and health concerns
Strict regulations, demographics and high prices impact cigars and cigarillos
Old-fashioned and niche pipe tobacco unlikely to appeal to younger consumers
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 36 Sales of Cigars by Size: % Volume 2017-2022
Table 37 Sales of Cigarillos by Price Platform 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Single-use vapour products gain ground thanks to their convenience, low cost and wide availability
Smokeless tobacco continues to decline
Heated tobacco remains immature with potential for growth
PROSPECTS AND OPPORTUNITIES
Rising health awareness and convenience drive e-vapour growth
Potential growth of illicit e-vapour and heated tobacco products
Specialist vape stores will continue to have an advantage over convenience stores
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 57 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 59 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 61 Sales of Heated Tobacco: Volume 2017-2022
Table 62 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 65 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 68 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 75 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 76 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 77 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 79 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
