Tobacco in Belarus
It is important to note that there is no quarantine in Belarus, as the effect of COVID-19 began to be felt in the middle of March 2020. There have been no discussions in the media in Belarus regarding tobacco consumption in relation to the COVID-19 pandemic.
Euromonitor International's Tobacco in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TOBACCO IN BELARUS
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Very little impact on cigarettes from the COVID-19 pandemic
New flavours available within cigarettes with flavoured capsules
Newman Tobacco Factory continues to dominate in 2020
RECOVERY AND OPPORTUNITIES
Smoking prevalence continues to decline in 2021 and beyond
New players will find it increasingly difficult to penetrate the competitive landscape
Tabakerka has the potential to monopolise the distribution of cigarettes
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 65 Sales of Cigarettes: Volume 2015-2020
Table 66 Sales of Cigarettes by Category: Value 2015-2020
Table 67 Sales of Cigarettes: % Volume Growth 2015-2020
Table 68 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 69 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 70 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 71 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 72 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 73 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 74 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 75 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 76 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 77 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 78 Forecast Sales of Cigarettes: Volume 2020-2025
Table 79 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 80 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 81 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 82 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 83 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 84 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 85 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 86 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Growing healthier lifestyles have a greater impact than the COVID-19 pandemic
Importation problems caused by international travel bans in 2020
Hookah smoking banned in Horeca in response to the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
Declining disposable incomes and price increases detriment cigars and cigarillos
Flavour products grow in popularity
Cuban cigar producers risk losing Belarusian consumers
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 14 Sales of Cigars by Size: % Volume 2015-2020
Table 15 Sales of Cigarillos by Price Platform 2015-2020
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
The COVID-19 pandemic has little impact in 2020
Heated tobacco mainly represented by IQOS in 2020
Single use non-cig-a-like closed vaping systems appear in Belarus
RECOVERY AND OPPORTUNITIES
Growing health concerns boost the need for healthier alternatives to cigarettes
Growth opportunities lie within e-vapour products
Phillip Morris will retain its lead of heated tobacco thanks to its successful brand HEETS
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 35 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2019-2020
Table 37 Sales of Heated Tobacco: Volume 2015-2020
Table 38 Sales of Heated Tobacco: % Volume Growth 2019-2020
Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 42 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 48 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 50 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 53 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
British American Tobacco launches Velo brand under nicotine pouches
The COVID-19 pandemic has little to no impact on tobacco free oral nicotine in 2020
RECOVERY AND OPPORTUNITIES
British American Tobacco continues to lead tobacco free oral nicotine
Consumers prefer products that are more similar to cigarettes
CATEGORY DATA
Table 57 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 58 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 59 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 60 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 61 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 62 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 63 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 64 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Very little impact on cigarettes from the COVID-19 pandemic
New flavours available within cigarettes with flavoured capsules
Newman Tobacco Factory continues to dominate in 2020
RECOVERY AND OPPORTUNITIES
Smoking prevalence continues to decline in 2021 and beyond
New players will find it increasingly difficult to penetrate the competitive landscape
Tabakerka has the potential to monopolise the distribution of cigarettes
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 65 Sales of Cigarettes: Volume 2015-2020
Table 66 Sales of Cigarettes by Category: Value 2015-2020
Table 67 Sales of Cigarettes: % Volume Growth 2015-2020
Table 68 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 69 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 70 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 71 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 72 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 73 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 74 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 75 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 76 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 77 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 78 Forecast Sales of Cigarettes: Volume 2020-2025
Table 79 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 80 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 81 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 82 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 83 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 84 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 85 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 86 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Growing healthier lifestyles have a greater impact than the COVID-19 pandemic
Importation problems caused by international travel bans in 2020
Hookah smoking banned in Horeca in response to the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
Declining disposable incomes and price increases detriment cigars and cigarillos
Flavour products grow in popularity
Cuban cigar producers risk losing Belarusian consumers
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 14 Sales of Cigars by Size: % Volume 2015-2020
Table 15 Sales of Cigarillos by Price Platform 2015-2020
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
The COVID-19 pandemic has little impact in 2020
Heated tobacco mainly represented by IQOS in 2020
Single use non-cig-a-like closed vaping systems appear in Belarus
RECOVERY AND OPPORTUNITIES
Growing health concerns boost the need for healthier alternatives to cigarettes
Growth opportunities lie within e-vapour products
Phillip Morris will retain its lead of heated tobacco thanks to its successful brand HEETS
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 35 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2019-2020
Table 37 Sales of Heated Tobacco: Volume 2015-2020
Table 38 Sales of Heated Tobacco: % Volume Growth 2019-2020
Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 42 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 48 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 50 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 53 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
British American Tobacco launches Velo brand under nicotine pouches
The COVID-19 pandemic has little to no impact on tobacco free oral nicotine in 2020
RECOVERY AND OPPORTUNITIES
British American Tobacco continues to lead tobacco free oral nicotine
Consumers prefer products that are more similar to cigarettes
CATEGORY DATA
Table 57 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 58 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 59 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 60 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 61 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 62 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 63 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 64 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
