Tobacco in Kenya
The tobacco industry in Kenya has seen a rapid shift in terms of consumer behaviour and trends. While the sale of cigarette sticks continue to decline due to increased prices and general public awareness campaigns against tobacco, the use of flavoured tobacco (shisha) and electronic cigarettes continue to rise. There has been an upsurge of establishments selling flavoured tobacco within the main urban centres in Kenya with most pubs and night clubs selling these products. The legitimate...
Euromonitor International's Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Legal Cigarette Sales Continue To Decline in 2014
Kenyan Consumers Retain Their Purchasing Habit of Small Units
British American Tobacco Ltd Maintains Lead in the Kenyan Market
Street Vendors Remain Key Distribution Channel
Decline in Sales Over the Forecast Period
Operating Environment
Legislation
Table 1 Summary: Legislation Summary at a Glance
Country-specific Legislation
Smoking Prevalence
Table 2 Smoking Prevalence in Adult Population 2008-2013
Table 3 Number of Adult Smokers by Gender 2008-2013
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Flavoured Tobacco Product Ban
Plain Packaging
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 4 Death by Cause 2009-2013
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 5 Table: Taxation and Duty Levies 2008 - 2013
Average Cigarette Pack Price Breakdown
Table 6 Table: Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 7 Trade Statistics - Cigarettes 2009-2013
Table 8 Trade Statistics - Tobacco Leaf 2008-2013
Illicit Trade in Cigarettes
Market Indicators
Table 9 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
Market Data
Table 10 Sales of Tobacco by Category: Volume 2008-2013
Table 11 Sales of Tobacco by Category: Value 2008-2013
Table 12 Sales of Tobacco by Category: % Volume Growth 2008-2013
Table 13 Sales of Tobacco by Category: % Value Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Category: Volume 2013-2018
Table 15 Forecast Sales of Tobacco by Category: Value 2013-2018
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
British American Tobacco Kenya Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 2 British American Tobacco Kenya Ltd: Key Facts
Summary 3 British American Tobacco Kenya Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 British American Tobacco Kenya Ltd: Competitive Position 2013
Dannemann Cigarrenfabrik GmbH in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 5 Dannemann Cigarrenfabrik Gmbh: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Dannemann Cigarrenfabrik GmbH: Competitive Position 2013
Mastermind Tobacco (kenya) Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 7 Mastermind Tobacco Kenya LTD: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Mastermind Tobacco (Kenya) Competitive Position 2013
Headlines
Trends
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 9 Cigarette Price Band Definitions
Cigarettes: Tobacco Blend
Cigarettes: Standard/menthol/capsule
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs. Slims Vs. Superslims Vs. Microslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 18 Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 19 Sales of Cigarettes by Tar Level: Value 2008-2013
Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 25 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
Table 26 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
Table 27 Sales of Cigarettes by Length: % Volume 2008-2013
Table 28 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
Table 29 Sales of Cigarettes by Pack Size: % Volume 2008-2013
Table 30 Sales of Cigarettes by Pack Type: % Volume 2008-2013
Table 31 NBO Company Shares of Cigarettes: % Volume 2009-2013
Table 32 LBN Brand Shares of Cigarettes: % Volume 2009-2012
Table 33 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
Table 42 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
Table 43 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
Table 44 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
Table 45 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 46 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 47 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018
Headlines
Trends
Hand-madevs Machine Manufactured Splits
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 48 Sales of Cigars by Category: Volume 2008-2013
Table 49 Sales of Cigars by Category: Value 2008-2013
Table 50 Sales of Cigars by Category: % Volume Growth 2008-2013
Table 51 Sales of Cigars by Category: % Value Growth 2008-2013
Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
Table 56 NBO Company Shares of Cigarillos: % Volume 2009-2013
Table 57 LBN Brand Shares of Cigarillos: % Volume 2009-2012
Table 58 Distribution of Cigars by Format: % Volume 2008-2013
Table 59 Forecast Sales of Cigars by Category: Volume 2013-2018
Table 60 Forecast Sales of Cigars by Category: Value 2013-2018
Table 61 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
Table 62 Forecast Sales of Cigars by Category: % Value Growth 2013-2018
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
Prospects
Trends
Distribution
Prospects
Legal Cigarette Sales Continue To Decline in 2014
Kenyan Consumers Retain Their Purchasing Habit of Small Units
British American Tobacco Ltd Maintains Lead in the Kenyan Market
Street Vendors Remain Key Distribution Channel
Decline in Sales Over the Forecast Period
Operating Environment
Legislation
Table 1 Summary: Legislation Summary at a Glance
Country-specific Legislation
Smoking Prevalence
Table 2 Smoking Prevalence in Adult Population 2008-2013
Table 3 Number of Adult Smokers by Gender 2008-2013
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Flavoured Tobacco Product Ban
Plain Packaging
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 4 Death by Cause 2009-2013
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 5 Table: Taxation and Duty Levies 2008 - 2013
Average Cigarette Pack Price Breakdown
Table 6 Table: Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 7 Trade Statistics - Cigarettes 2009-2013
Table 8 Trade Statistics - Tobacco Leaf 2008-2013
Illicit Trade in Cigarettes
Market Indicators
Table 9 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
Market Data
Table 10 Sales of Tobacco by Category: Volume 2008-2013
Table 11 Sales of Tobacco by Category: Value 2008-2013
Table 12 Sales of Tobacco by Category: % Volume Growth 2008-2013
Table 13 Sales of Tobacco by Category: % Value Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Category: Volume 2013-2018
Table 15 Forecast Sales of Tobacco by Category: Value 2013-2018
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
British American Tobacco Kenya Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 2 British American Tobacco Kenya Ltd: Key Facts
Summary 3 British American Tobacco Kenya Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 British American Tobacco Kenya Ltd: Competitive Position 2013
Dannemann Cigarrenfabrik GmbH in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 5 Dannemann Cigarrenfabrik Gmbh: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Dannemann Cigarrenfabrik GmbH: Competitive Position 2013
Mastermind Tobacco (kenya) Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 7 Mastermind Tobacco Kenya LTD: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Mastermind Tobacco (Kenya) Competitive Position 2013
Headlines
Trends
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 9 Cigarette Price Band Definitions
Cigarettes: Tobacco Blend
Cigarettes: Standard/menthol/capsule
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs. Slims Vs. Superslims Vs. Microslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 18 Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 19 Sales of Cigarettes by Tar Level: Value 2008-2013
Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 25 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
Table 26 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
Table 27 Sales of Cigarettes by Length: % Volume 2008-2013
Table 28 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
Table 29 Sales of Cigarettes by Pack Size: % Volume 2008-2013
Table 30 Sales of Cigarettes by Pack Type: % Volume 2008-2013
Table 31 NBO Company Shares of Cigarettes: % Volume 2009-2013
Table 32 LBN Brand Shares of Cigarettes: % Volume 2009-2012
Table 33 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
Table 42 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
Table 43 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
Table 44 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
Table 45 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 46 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 47 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018
Headlines
Trends
Hand-madevs Machine Manufactured Splits
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 48 Sales of Cigars by Category: Volume 2008-2013
Table 49 Sales of Cigars by Category: Value 2008-2013
Table 50 Sales of Cigars by Category: % Volume Growth 2008-2013
Table 51 Sales of Cigars by Category: % Value Growth 2008-2013
Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
Table 53 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
Table 54 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
Table 55 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
Table 56 NBO Company Shares of Cigarillos: % Volume 2009-2013
Table 57 LBN Brand Shares of Cigarillos: % Volume 2009-2012
Table 58 Distribution of Cigars by Format: % Volume 2008-2013
Table 59 Forecast Sales of Cigars by Category: Volume 2013-2018
Table 60 Forecast Sales of Cigars by Category: Value 2013-2018
Table 61 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
Table 62 Forecast Sales of Cigars by Category: % Value Growth 2013-2018
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
Prospects
Trends
Distribution
Prospects
