Tobacco Free Oral Nicotine in Denmark

June 2021 | 19 pages | ID: TBA895A5BB62EN
Euromonitor International Ltd

Abstracts

The popularity of nicotine pouches rose considerably in 2020. This was mainly because producers took advantage of a legal loophole which only forbids marketing activities on products that actually contain tobacco. As nicotine pouches do not contain any tobacco, industry players introduced a number of marketing activities, such as free samples, especially via e-commerce, as well as buy-one-get-one free offers. Moreover, nicotine pouches can also be displayed at cashiers in outlets such as forecou...

Euromonitor International's Tobacco Free Oral Nicotine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Nicotine Pouches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco Free Oral Nicotine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TOBACCO FREE ORAL NICOTINE IN DENMARK
KEY DATA FINDINGS
2020 IMPACT
Producers take advantage of legal loophole around marketing and no restrictions covering the nicotine content of nicotine pouches, with some brands offering much higher levels than cigarettes
Category stimulated by new product launches and innovative flavour variants
Industry players lower their prices in conjunction with tax increases in cigarettes
RECOVERY AND OPPORTUNITIES
Regulations in place from 1 April 2021 reduce the category’s growth potential
Strong and growing share of e-commerce thanks to new regulations
The easing of COVID-19 restrictions shifts location of consumption but has no effect on volume sales
CATEGORY DATA
Table 1 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 2 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 3 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
Table 4 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
Table 5 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 6 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 7 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 8 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 9 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 10 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
TOBACCO IN DENMARK
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 11 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 12 Sales of Tobacco by Category: Volume 2015-2020
Table 13 Sales of Tobacco by Category: Value 2015-2020
Table 14 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 15 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 16 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 17 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 18 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources