Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania

June 2023 | 25 pages | ID: S15FA2CE04CEN
Euromonitor International Ltd

Abstracts

The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying cigarettes. Smokers are paying more attention to their health and that of their families when spending more time home, and are drawn to heated tobacco because of the widespread publicity in Romania that heated tobacco is less harmful than traditional...

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco spearheads overall category growth
Romania is key production base for heated tobacco
Closed vaping systems prove most popular
PROSPECTS AND OPPORTUNITIES
Heated tobacco to remain rising star amongst alternatives
Philip Morris Romania to consolidate position in forthcoming period
Weaker performance in e-vapour systems
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 4 Sales of Heated Tobacco: Volume 2017-2022
Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 6 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 7 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 8 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 9 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 10 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 11 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 12 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 13 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 14 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 15 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 16 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 17 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 18 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 19 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 21 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 22 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 23 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 24 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 25 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 26 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 27 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN ROMANIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 30 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 31 Sales of Tobacco by Category: Volume 2017-2022
Table 32 Sales of Tobacco by Category: Value 2017-2022
Table 33 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 34 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 36 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 37 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources