Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

June 2023 | 25 pages | ID: S46E0BF0B56FEN
Euromonitor International Ltd

Abstracts

Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in different retail outlets such as tobacco specialists and even hypermarkets/supermarkets for MAD35 per unit. The HEETS was launched in four flavours: HEETS Amber Selection which leads sales, followed by HEETS Russet Selection, HEETS Turquoise Selection and HE...

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Philip Morris continues to invest in its own stores
Increasing availability and entrance of more affordable products drives growth of e-vapour products
E-commerce is the dominant channel in a highly fragmented competitive landscape in 2022
PROSPECTS AND OPPORTUNITIES
Entry of more products in different formats and flavours set to support growth of increasingly fashionable e-vapour products
Targeting a wider consumer base is key to developing the category
Threat of illicit trade following tax increases
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 4 Sales of Heated Tobacco: Volume 2017-2022
Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 8 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 9 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 15 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 16 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN MOROCCO
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 19 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 20 Sales of Tobacco by Category: Volume 2017-2022
Table 21 Sales of Tobacco by Category: Value 2017-2022
Table 22 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 23 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 24 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 25 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources