Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India
Since 2012, gutkha, a popular smokeless tobacco product, has been banned across India. The Food Safety and Standards Authority of India (FSSAI) banned the manufacture, sale, and distribution of gutkha, categorising it as a food product. Some states have also banned all oral products containing tobacco. These bans are renewed annually. Some consumers buy ingredients such as tobacco, areca nuts, slaked lime, catechu, flavourings, and seasonings separately, and mix them to prepare their own gutkha.
Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unorganised market and unethical practices drive demand for smokeless tobacco in India
The Indian government has implemented a ban on e-vapour products to prevent the category from becoming mainstream
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
PROSPECTS AND OPPORTUNITIES
Smokeless tobacco escapes the impact of regulation and legislation in some respects
Illicit e-vapour products continue to be an issue for the government
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2018-2023
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 4 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 6 Sales of Tobacco Heating Devices: Volume 2018-2023
Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
Table 8 Sales of Heated Tobacco: Volume 2018-2023
Table 9 Sales of Heated Tobacco: % Volume Growth 2018-2023
Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
Table 19 NBO Company Shares of E-Vapour Products: % Value 2019-2023
Table 20 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
Table 23 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
Table 28 Distribution of E-Vapour Products by Format: % Value 2018-2023
Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
Table 30 Distribution of Heated Tobacco by Format: % Volume 2018-2023
Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
Table 37 Forecast Sales of Heated Tobacco: Volume 2023-2028
Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028
TOBACCO IN INDIA
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 45 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 46 Sales of Tobacco by Category: Volume 2018-2023
Table 47 Sales of Tobacco by Category: Value 2018-2023
Table 48 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 49 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 51 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
Euromonitor International
July 2024
LIST OF CONTENTS AND TABLES
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unorganised market and unethical practices drive demand for smokeless tobacco in India
The Indian government has implemented a ban on e-vapour products to prevent the category from becoming mainstream
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
PROSPECTS AND OPPORTUNITIES
Smokeless tobacco escapes the impact of regulation and legislation in some respects
Illicit e-vapour products continue to be an issue for the government
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2018-2023
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 4 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 6 Sales of Tobacco Heating Devices: Volume 2018-2023
Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
Table 8 Sales of Heated Tobacco: Volume 2018-2023
Table 9 Sales of Heated Tobacco: % Volume Growth 2018-2023
Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
Table 19 NBO Company Shares of E-Vapour Products: % Value 2019-2023
Table 20 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
Table 23 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
Table 28 Distribution of E-Vapour Products by Format: % Value 2018-2023
Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
Table 30 Distribution of Heated Tobacco by Format: % Volume 2018-2023
Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
Table 37 Forecast Sales of Heated Tobacco: Volume 2023-2028
Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028
TOBACCO IN INDIA
EXECUTIVE SUMMARY
Tobacco in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 45 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
Table 46 Sales of Tobacco by Category: Volume 2018-2023
Table 47 Sales of Tobacco by Category: Value 2018-2023
Table 48 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 49 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 51 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources