Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria

June 2023 | 26 pages | ID: S8C236B5140EN
Euromonitor International Ltd

Abstracts

Smokeless tobacco, e-vapour products and heated tobacco registered positive sales growth in 2022, with the very strong growth registered in heated tobacco a particular highlight. The strong performance of heated tobacco was essentially the result of the tandem success of the IQOS and HEETS brands by Philipp Morris. Heated tobacco has a good reputation among the Austrian population and it is widely recognised as a potentially less harmful alternative to cigarettes. This reduced harm positioning h...

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco leads growth among a diverse group of highly dynamic categories
The range of products on offer in disposable e-cigarettes expands rapidly
Philipp Morris likely to remain the only player in heated tobacco
PROSPECTS AND OPPORTUNITIES
Ongoing growth in heated tobacco to come largely at the cost of other categories
Particularly high tax increases in sight for heated tobacco
Further regulations about to shape the future of nicotine pouches in Austria
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 4 Sales of Heated Tobacco: Volume 2017-2022
Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 6 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 7 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 8 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 9 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 10 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 11 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 12 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 13 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 19 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 20 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 21 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 22 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 23 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 24 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 25 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 26 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 27 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 28 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 29 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 31 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN AUSTRIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 32 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 33 Sales of Tobacco by Category: Volume 2017-2022
Table 34 Sales of Tobacco by Category: Value 2017-2022
Table 35 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 38 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 39 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 40 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources