Shanghai Tobacco Group in Tobacco (China)

October 2013 | 3 pages | ID: SC6376EC1B4EN
Euromonitor International Ltd

Abstracts

Shanghai Tobacco Group will emphasise technological innovation as its major growth engine while adopting a consumer-oriented branding and product development strategy. The group has set individual goals for each of its key brands. A rich choice of low tar products will differentiate Zhongnanhai while the group will further develop its core brand Chunghwa with the aim of further consolidating its number one position in the premium market. After signing a brand partnership agreement with Shuangxi...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Shanghai Tobacco Group: Key Facts
Summary 2 Shanghai Tobacco Group: Operational Indicators
Company Background
Production
Summary 3 Shanghai Tobacco Group: Production Statistics 2012
Competitive Positioning
Summary 4 Shanghai Tobacco Group: Competitive Position 2012